Glows in the Dark

CD-ROM

The following is a selection of CD-ROMs we have produced. Due to the nature of CD-ROMs, we are unable to provide examples of content beyond example screen captures.

Please note that we are adding content to our portfolio regularly. For a broader list of clients and links, see our client list

T. Rowe Price
Thumbnail Project: CDROM-Based Sales Demo
Team: Glows in the Dark/T. Rowe Price

The T. Rowe Price Retirement Plan Services sales force needed an internal sales tool, which would permit them to demonstrate the features of the new retirement plan section of the T. Rowe Price web site. This tool had to serve several purposes in conjunction with a new marketing campaign: (1) to dynamically reproduce the content of the new Retirement Planning Services section of the web site for use in sales presentations; (2) to enhance the company’s dynamic demonstration capabilities; (3) assist with in-house training of the sales force; and (4) encourage the use of the web site and other currently available TRP sales tools.

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